One Stop Roofing needed a modern website that would generate real leads, improve local search visibility, and compete across multiple service areas in Shropshire and the West Midlands.
Their old site was:
Outdated
Not mobile-friendly
Poorly optimised for SEO
Missing basic conversion points
Failing to rank for high-value local keywords
Losing traffic to competitors
Goal:
Rebuild the entire website and SEO foundation to deliver measurable business results fast.
50 organic sessions in first 2 weeks (previous: ~8/month)
2 genuine local roofing enquiries
£2,640 roofing job accepted in week 1
AI Search dominance: Recommended by ChatGPT, Gemini, and Grok
Page 1 rankings for:
Roofing Shropshire
Flat Roof Shropshire
Reroof Kidderminster
Roof Lantern Installation Telford
Flat-to-Pitched Conversion Shropshire
RankMath SEO score: 93/100 on homepage
The original website suffered from:
Weak local SEO targeting
No service-area hubs
No schema markup
Slow loading times
No clear CTAs
Inconsistent branding
No analytics or event tracking
No structured service or project pages
Missing mobile optimisation
This meant fewer enquiries, low search visibility, and no competitive advantage.
Clean, modern layout
Brand-aligned colour palette
High-conversion hero section
Dual CTA buttons (“Free Quote” + “Call Now”)
Trust elements placed above the fold
High-impact project imagery
Each service page was rebuilt with:
Keyword-optimised headings
Localised content
Before/after galleries
Internal linking strategy
Consistent layout templates
Conversion CTA blocks
This created a clear content hierarchy Google can index and AI models can parse.
A dedicated “Areas We Cover” section was built with:
Google Map embed
NAP consistency
Internal links to location pages
“Call Now” quick-tap buttons
Service coverage schema
This significantly improved local visibility.
Full redirect mapping from old URLs
JSON-LD schema (RoofingContractor, FAQ, LocalBusiness)
Image optimisation & alt text strategy
Internal linking map
Event tracking via GA4 (phone clicks, quote submissions)
Performance improvement
We integrated:
Structured data readable by LLMs
Clean service taxonomy
Clear “service → location → project” relationships
Highly structured, factual content
Within 14 days, the business was being suggested by ChatGPT, Gemini, and Grok when users asked for local roofers.
This is a new frontier in SEO — and the site is built for it.
The new quote funnel + SEO visibility generated fast results.
Improved trust signals
Faster site
More direct call clicks
Localised landing pages
Better keyword targeting
The website is now a repeatable template for roofing companies in any county.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
If you’re a local service business (roofing, electrical, plumbing, landscaping, etc.), we can build you a high-converting, SEO-optimised website with the same framework that produced these results.
